Possible to build marketing intelligence that can respond to inefficiencies by analyzing real-time trends all the time on weekdays and weekends (Only possible when collecting data automatically based on API)

Possible to add diverse conditions such as establishing optimization goal, KPI and total input budget as well as setting upper and lower limits for each channel budget based on past performance

Possible for AI models to analyze profit maximization by utilizing huge amounts of media and real-time information which is too much for human to understand and process