Optimal Advertising Solution with Information Science
Advertising Optimization Analysis Solution based on AI
What is
?
AI Based Ad-Tech Solution
The OASIS advertising optimization solution measures channel efficiency in real time through Machine-learning on advertising performance big data
Considering the real-time channel performances, OASIS recommends an optimized advertising portfolio within a budget
Customized Optimization Objective and Conditions
Set maximum two KPIs for optimization objectives such as clicks, visits, or revenue,etc.
Set the total budget during the terms of campaign(ex. $80,000/month, $25,000/week)
Customized Condition for each Media Channel
Set an increase or decrease by a certain percentage of the existing maximum budget for the upper limit of the budget to be distributed by channel
Set lower bound if there is a minimum budget for each channel regardless of efficiency
Solution on the area of application
One-Solution Multi Domain
As a result of optimization of digital advertising media mix for various industries such as financial products, mobile gaming products, e-commerce products, electronic goods, and online education products, KPIs are improved by an average of 15% after implementing the solution.
Recommend for clients that both advertisers and ad agencies want for the best ad efficiency and media mix budget protection.
Solution on the area of application
One-Solution Multi Domain
As a result of optimization of digital advertising media mix for various industries such as financial products, mobile gaming products, e-commerce products, electronic goods, and online education products, KPIs are improved by an average of 15% after implementing the solution.
Recommend for clients that both advertisers and ad agencies want for the best ad efficiency and media mix budget protection.
Characteristics
Research model verified through conference presentations
(presented at the world’s leading conferences such as HICSS, SCECR, WITS)
Optimal Media Mix
Proposal
Propose optimal media mix by considering cross-media efficiency
Simple Performance Data Entry
02Derive analysis results just by entering existing ad performance data into Excel
Analysis including All Publishers with Data
03Possible to analyze all ad publishers regardless of API, since data can be entered into Excel
Analysis by Time Unit
04Suggest optimization composition for week/month unit
Comparative Analysis
05Possible for intuitive comparison with historical results
Hybrid Media Mix
06Possible for digital/non-digital hybrid media mix
Solution Release and Update News
