Securing hyper-personalization/optimization technology through cooperation with Eigene KoreaㆍImpact AI
AdTech company Meta Marketing announced on the 14th that its cumulative sales and operating profit in the third quarter increased by 155% and 89% year-on-year to KRW 34.5 billion and KRW 3.6 billion, respectively.
AdTech company Meta Marketing announced on the 14th that its cumulative sales and operating profit in the third quarter increased by 155% and 89% year-on-year to KRW 34.5 billion and KRW 3.6 billion, respectively.
Third quarter sales increased by 141% year-on-year to KRW 15.5 billion, and operating profit increased by 47% to KRW 1.2 billion during the same period.
A metamarketing official explained: “Through the merger and acquisition of Eigene Korea in July, we secured Korea’s top-level hyper-personalized recommendation solution technology, and through this, we recorded excellent results. Impact AI’s advertising demand forecasting solution technology, which acquired the position of the 2nd largest shareholder through investment, also maximized the existing online marketing efficiency, further strengthened cooperation with existing partner hospitals and companies, and contributed to improved performance.”
Eigen Korea provides this service to more than 60 companies, including Olive Young, Lotte Home Shopping, CJ OnStyle, Hallis Coffee, Kyobo Bookstore, Hanssem, Ice Cream Edu, New Balance, Shinsegae International, Innisfree, and Shinseong Trading through artificial intelligence hyper-personalization technology based on software-as-a-service(SaaS).
ImpactAI is the first teacher-startup company of the Korea Advanced Institute of Science and Technology (KAIST) Business School, and has an advertising demand forecast optimization solution that improves existing digital advertising performance by more than 10-15%. It has secured major companies such as Wise Birds, PTKOREA, and Hyundai Capital as customers.
In the fourth quarter, Meta Marketing plans to strengthen sales of hyper-personalization and optimization solutions and maintain continuous sales growth by supporting the growth of existing partners.
First, the company will begin full-fledged sales of hyper-personalized curation technology and advertising demand forecasting solutions. It is judged that the verification of the competitiveness of the service is over through cooperation with companies in various fields such as distribution, fashion, food and beverage (F&B), education, and finance. To this end, it plans to increase the number of professional sales personnel and improve the user convenience of the solution.
“Through the technology of companies that invested and merged last quarter, Meta Marketing has not only strengthened profits but also market-leading ad-tech competitiveness,” a Meta Marketing official said. “In the fourth quarter, we will continue to grow by expanding our customers.”
Meanwhile, Meta Marketing decided to merge with Techlabs, a lifestyle O2O platform company, to increase management efficiency and strengthen business competitiveness. The final decision on the merger will be made at the shareholders’ meeting on the 28th, and the date of the merger will be December 1st.
2022-10-14
