Ad-Tech company Meta Marketing announced on the 25th that it has become the second largest shareholder of Impact AI (CEO Park Seong-hyuk), a company developing artificial intelligence (AI) and big data solutions.
Impact AI is the first faculty-startup company at KAIST Business School, and the two companies plan to develop a next-generation performance marketing solution that combines advertising demand prediction solution technology based on Korea’s largest non-benefit healthcare big data.
Impact AI is headed by Park Sung-hyuk, a leading expert in artificial intelligence and big data in Korea, a professor at KAIST College of Business. It developed an automatic advertising budget optimization anlaysis solution that improves existing digital advertising performance by more than 10-15%, and secured major companies such as Wisebirds, PTKOREA, and Hyundai Capital as customers within three months of incorporation.
CEO Park Sung-hyuk founded Recobel, a company specializing in personalized recommendation services, in 2013 after an early completion of Seoul Science High School, a bachelor’s degree in mathematics, a Ph.D. in business engineering, and a visiting researcher at New York University’s Graduate School of Business. Until recently, Dunamu & Partners was in charge of investing in virtual assets and fintech companies. Currently, he is an outside director of Ananti and Hyosung ITX along with a professor at KAIST Business School and CEO of Impact AI.
An official from Meta Marketing said, “CEO Park Sung-hyuk is an expert who leads both academia and industry in the field of Web 3.0. “This investment was also participated by major companies and experts in the fields of virtual assets, blockchain, NFT, and metaverse, and through synergy with them, we will grow into an ad-tech company that leads the industry,” he said.
Meanwhile, in April, Meta Marketing was valued at 110 billion won and attracted 43.8 billion won of equity investment from Green Snake Healthcare (formerly Wooridulhue Brain), a company specializing in hospital management support (MRO). Next, the company plans to speed up attracting additional investment within this year, develop a hyper-personalized total healthcare platform, and enter the metaverse marketing platform market. Based on this, it plans to promote an initial public offering (IPO) in 2024.
2022-05-26
