Annual digital advertising expenses are various by industry,
and the proceeding percentage of each ad costs are also
diverse by media type
Some industries are specialized in mobile ad media,
others are specialized in video ad media,
and for others, the proportion of PC ad media still remains important
Considering these characteristics, OASIS budget distribution optimization solutions can be applied differently by industry
Mobile Advertising Media Specialized Industry
With the advent of the mobile era, the types of mobile ad media are constantly increasing.
Industries focused on this find it difficult to quickly determine which one is the most efficient.
Use OASIS to identify the most efficient media based on current specific KPIs and optimize budget allocation.
Video Advertising Media Specialized Industry
Since views are more important than conversions, it is hard to make a direct comparison with mobile/PC ads from a conversion rate perspective.
With OASIS, achieve budget distribution optimization from multiple perspectives of conversions and views.
